About - Lukasz Kulakowski

Hi, I'm Lukasz. Creative problems are rarely just creative problems. Let's talk.

Twenty years of brand work teaches you a few things. One of them is that creative problems are rarely just creative problems. I'm a Creative Director with a background that spans Ogilvy, independent studios in Ireland and Poland, and a stretch at Web Summit, where I scaled the brand through some genuinely chaotic growth. Along the way I've worked with Unilever, Diageo, Danone, Abbott, Bank of Ireland, AIB - and founders who were building from nothing. The categories change. The underlying work doesn't, really.

What I do is sit at the intersection of brand strategy, creative leadership, and the organisational structure that makes both sustainable. Building visual systems is one part of it. Building the team, the feedback loops, and the decision-making clarity that keeps quality consistent as things scale - that's the other part, and usually the harder one. I move across industries without much friction. FMCG, finance, tech, pharma, education - the specifics shift, but the fundamentals hold. I'm also genuinely interested in where the tools are going. I use AI where it adds actual speed and leverage, not because it's expected.

Let's talk.

email: lukasz@emptypage.pl
LinkedIn: @lukaszkulakowski